MAMD Quarterly Meeting
MAMD Meeting
Monday, December 5, 2016
11am – 2pm
at MetroWest Chamber of Commerce
Agenda
- ISSUE - Significant drop in memberships after “year one”
- What is your “year one” retention rate
- What does your chamber do to encourage first year members to engage and renew
- STRATEGIC PLANS
- Does your chamber have one? What are your long term/short term goals?
- SPONSORSHIPS
- Best practices for securing sponsorships
- MEMBERSHIP SALES
- Do you have a comprehensive strategic written sales plan you can share?
- What is the profile of your ideal target member?
- How do you identify them? (local news, event attendance, formal prospecting)
- How do you engage them to find the decision maker? (event networking, phone calls, emails, letters)
- How do you prioritize each of these “buckets” and how much time do you spend on them each week?
- What are your membership growth goals?
- ACCE resources (http://www.acce.org/)